Karlie Vanderpluym is a digital strategist and brand consultant specialising in ecommerce, customer experience, and design for lifestyle and fashion brands. With over a decade of experience, she helps businesses connect creativity and commerce - whether that’s building digital ecosystems that perform as beautifully as they look or developing branding and packaging that elevate a lifestyle brand.

Her work spans ecommerce strategy, digital experience, branding, packaging, and creative direction - blending strategic clarity with design-led thinking to create brands that feel cohesive across every touchpoint. She’s known for her ability to simplify the complex, bridge strategy and execution, and build scalable frameworks that drive meaningful growth.

Based in Brisbane and working with clients across Australia and beyond, Karlie brings an energetic, collaborative approach rooted in clarity, creativity, and care. Her work is guided by one goal: to make digital feel human and design feel effortless.