In Conversation
Panels, podcasts and events where Karlie has shared practical insights on building better ecommerce experiences.
Add to Cart Webinar Masterclass
Most brands think bigger ad budgets mean better results -wrong. In this free session, Karlie joined Nathan Bush (Add To Cart), Ben Panther (Klaviyo) and Gopal Seshadrinathan (Swym) to show how brands can use existing customer data to capture intent early, build journeys that convert, and keep customers engaged without discounting harder.
A practical roadmap for smarter, more profitable BFCM campaigns - without the race to the bottom.
DTCx10 Global Summit: PDP Perfection
Karlie joined Hayleigh representing Convert Digital at the DTCx10 Global Summit to share practical insights on creating high-converting product detail pages (PDPs). The session explored how to optimise PDPs ahead of BFCM - from content hierarchy and design to merchandising and conversion tactics - ensuring every product page performs at its best.
Swish Pod: The Hype Machine Playbook
Karlie joined Felix Ilett, Dave Liston and Mike Smedley for the launch episode of Swish Pod, unpacking the success of the Incognito Art Show and how its go-to-market playbook can inspire DTC brands ahead of peak season. The conversation explored how to capture demand early, build hype, and create personalised shopping experiences that drive engagement from pre-launch through to post-sale.
Episode coming soon!
The Role of Video in Ecommerce
Karlie moderated The Role of Video in Ecommerce webinar, exploring how brands can use video to boost engagement and conversions. With insights from Rhyanna Cardillo (The Aje Collective), Jemma Fox (Lucent Globe) and Roni Shif (Tolstoy), the session covered shoppable videos, influencer content, live streaming, hyper-personalisation and UGC - showing how video can turn everyday browsing into brand connection and sales growth.
8 Expert Tips to Boost Your Career as a Freelance Graphic Designer
Karlie was featured alongside global design leaders in 8 Expert Tips to Boost Your Career as a Freelance Graphic Designer by Envato. Sharing insights from her experience as founder of Fika Studio, she discussed the importance of continuous learning and diversifying your skill set - encouraging designers to explore new tools, stay curious, and create work that feels authentic rather than algorithm driven.
Retention Uncensored: Yotpo
Karlie represented Convert Digital at Retention Uncensored by Yotpo, moderating three round tables on “Loyalty Programs That Don’t Suck”. The discussions focused on how brands can design loyalty programs that genuinely drive engagement - with personalisation, experience led retention, and long term customer value beyond points and discounts.
Riding the Next Wave of Customer Experience
Karlie spoke at Riding the Next Wave of Customer Experience in Byron Bay, joining Shane Lenton (The Wishlist Company), Scott Druce (Telegram Group), James Domensino (SPELL) and moderator Ashleigh Virgo (Shopify). The panel explored strategies for connecting with customers, practices to adopt (or abandon), and the growing importance of Unified Commerce in today’s consumer landscape.
How ecommerce is changing on the merchant level
Karlie was featured by Loop Returns in How Ecommerce is Changing on the Merchant Level, sharing insights on how leading brands are adapting to rising costs, shifting customer behaviour, and tech consolidation. Drawing on her experience as Solutions Consultant at Convert Digital, she discussed how merchants can build resilience through smarter operations, streamlined tech stacks, and data-led decision-making.