Brand strategy and positioning
Defining the brand’s purpose, audience, and market position to guide all creative and strategic decisions.

Logo design and visual identity
Creation of a distinctive logo suite, colour palette, and typographic system that reflects the brand’s personality and values.

Brand guidelines and tone of voice development
Development of visual guidelines to ensure consistency across applications, with recommendations for tone and written expression.

Art direction and campaign styling
Creative direction and styling concepts to guide photography, content, and campaign execution, ensuring alignment with the overall brand aesthetic.

Product packaging and labelling design
Visual layout and design of packaging and labelling, ensuring balance between brand expression and clear product information.

Content placement and layout
Placement of provided copy, ingredients, and compliance information according to supplied or regulatory templates.

Mockups and print-ready artwork
Creation of packaging mockups for visual approval and delivery of print-ready production files to supplier specifications.

Shopify theme customisation
Design and front-end adjustments to existing Shopify themes to align layout, styling, and functionality with brand requirements and content needs.

Landing pages, campaign and promotional creative
Design and build of on-brand landing pages and campaign assets to support product launches, sales events, or seasonal campaigns.

Email template and digital asset design
Creation of email templates and supporting digital assets that maintain visual consistency across marketing and transactional touchpoints.

UX and UI audits
Review and analysis of existing website design and user experience, identifying visual inconsistencies, usability issues, and opportunities for improvement aligned with brand identity and best practice.

Stationery, lookbooks, and business collateral
Design of printed and digital brand materials such as stationery, catalogues, and presentation documents, ensuring a cohesive and elevated visual identity.

Event invitations and campaign materials
Creative development of event collateral, launch invitations, and campaign materials that extend the brand experience across touchpoints.

Large-format and point-of-sale signage
Design of signage and in-store visuals to support retail environments, pop-ups, and events, aligned with brand guidelines and supplier specifications.

Packaging inserts and swing tags
Design of supporting collateral such as care cards, inserts, and swing tags to complement product packaging and enhance the unboxing experience.

CRO and UX strategy with region-focused roadmaps
Development of conversion and customer experience strategies tailored to specific markets, supported by data-led recommendations and prioritised roadmaps.

Shopify project management (redesigns, omni-channel, integrations)
End-to-end management of complex Shopify builds and redesigns, including omni-channel setup, integrations, and stakeholder coordination from scope to launch.

Operations and partner strategy (shipping, returns, 3PL, logistics)
Advising on operational efficiency through partner selection, logistics optimisation, and technology alignment across shipping, returns, and fulfilment.

Agency and vendor procurement and oversight
Evaluation and coordination of specialist partners, ensuring project outcomes meet performance, creative, and technical standards.

AI and data implementation to streamline process and alignment
Identification and integration of AI and data tools to improve workflow automation, decision-making, and cross-team alignment.

Eligibility
Merchants generating over $1M in annual online revenue are encouraged to engage with me through Convert Digital.

Tech stack audits
Comprehensive review of existing technology ecosystems to identify inefficiencies, overlaps, and opportunities for improved integration and performance.

Vendor discovery, selection, and onboarding
Research, evaluation, and recommendation of technology and service partners, ensuring alignment with business needs and seamless onboarding.

Implementation roadmaps
Development of phased implementation plans that balance strategic priorities, technical feasibility, and internal team capacity.

Partner governance and performance accountability
Ongoing management of partners and vendors, with clear expectations, KPIs, and accountability frameworks to maintain delivery standards.

End-to-end project management
Oversight of all project phases—from strategy through delivery—ensuring milestones, budgets, and outcomes are achieved.

Eligibility
Merchants generating over $1M in annual online revenue are encouraged to engage with me through Convert Digital.

Campaign concepts and creative direction
Ideation and development of campaign narratives, visual direction, and creative concepts that bring the brand story to life across channels.

Art direction across photo and video
Direction and styling for photo and video shoots, ensuring visual consistency, mood, and storytelling align with the brand’s aesthetic and campaign objectives.